Many books simply lists prescribed techniques and leave
the reader to interpret them. What makes this book
different os hat is provides clear, practical advice on
every aspect of making a sale, but you'll also find much
more: templates, tables, exercises and stimulating ideas
to develop your sales techniques and monitor your
progress in a particular sale. Each chapter ends with a
summary, kye points and coaching advice on developing a
particular part of the sales cycle. If you've ever found
yourself thinking 'How can I be sure to maximise my
chances of success?' - this books is for you.
