True to the Smashing Magazine's promise, Successful Freelancing for Web Designers: The Best of Smashing Magazine smashes readers with the information they need to make their life easier. Really. Being a great Web designer or developer is one thing - running a successful freelance business another. Whether you already have work experience in companies or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven't had to deal with so far. Written by some of the best in the business, this book incorporates some of the very best of Smashing Magazine's features on working as a freelance web professional.
•Basic Skills of Freelance Web Designers
Essential Habits of An Effective Professional Freelancer
Common Questions of Web Designers
The Designer Who Delivers
Critical Mistakes Freelancers Make
The Importance of Customer Service
Creatively Handling the Admin Side of Freelancing
Pitching Like a Pro
The Finances of Freelancing
•Communication with Clients & Partners
How To Identify and Deal With Different Types Of Clients
5 Simple Tips for Improving Designer-Client Relationships
How to Communicate with Developers Effectively
How to Educate Your Clients on Web Development
How to Explain to Clients that They Are Wrong
How to Respond Effectively to Design Criticism
How to Persuade Your Users, Boss or Clients
How to Create the Perfect Client Questionnaire
•Marketing - Convincing Strategies for Freelancers
Getting Clients: Approaching the Company
Converting Prospects into Clients
Marketing Rules and Principles for Freelancers
How Many Ideas Do You Show Your Clients?
•Contracts & Pricing
Freelance Contracts: Do's And Don't's
What's In A Price: Guidelines For Pricing Web Designs
Quality-Price-Ratio in Web Design
