In the past I have handled many "Style Guides" of famous characters, developing product collections from them and each time I looked at the richness of their designs and wished to produce one myself, from model sheets with the character in various positions to the patterns and prints to be used on the product. In this project of mine, which cost years of work, I have tried to maintain stylistic unity while varying the families of characters. I have developed 16 of these families, each one containing: a brand line, a marketing profile for positioning on the market, model sheets, prints and textures. Also a collection of products for each brand and character with its own look which I think will be useful. The whole of these 16 original and professional collections with hundreds of different products is of high professional and economic value. The creative people who buy the book can also easily modify the characters and designs, making them their own. This shows why no other book like this exists and that it is anti-economic and difficult to produce one, but my love for this work draws me to do so and I know that other creative people will appreciate it and ask me to make others. AUTHOR: Vincenzo Sguera, the former chief designer for Benetton, has been at the cutting edge of the art and design world for more than 30 years. ILLUSTRATIONS 600 colour *
