The field of strength and conditioning has grown exponentially over the last two decades, making both collaboration with others and recognition of the impact S coaches can have beyond the weight room more important than ever before. This book purposefully begins by sharing professional insights from both the individuals Se coaches work with - the event coaches - and those individuals Sy coaches work for - the athletes - to examine how collaboration towards agreed, shared and understood performance goals works in practice. The latter chapters focus on applying Sb principles within rowing populations, which are easily transferred to any athlete. This includes: a 'performance backwards' approach to planning; exploring an adaptation approach to programming; common injuries across rowing populations; exercise selection, including specific trunk training assessment and programming; transfer of training to rowing performance, and finally, understanding the needs of Paralympic Rowers.