How Today's Alternative Youth Cultures are Creating Tomorrow's Mainstream Markets.
'Street Trends' offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets, and predicts how they will impact the culture at large.
For anyone looking for a preview of the Next Big Thing, the insights here are invaluable. The accuracy of the authors' predictions has earned them a client base that includes high-profile companies such as Reebok International, PepsiCo, Levi-Strauss, Burlington Industries, Shiseido International, and the National Football League Properties.
'Street Trends' is a necessary investment for any company that takes the selling of its product seriously.
