How to Develop and Implement a Strategic Account Plan.
Industrial, consumer products and services companies all face different challenges, and this report addresses them all. Each chapter looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process. This is very much a `how to' Report. Readers will be able to compile a plan that will work within their organization and that can be implemented immediately. Charts, checklists and diagrams throughout.
