This book is awash with new and innovative promotional, seasonal and advertising ideas for all occasions, all seasons, and any type of sale. It is filled with 300 colour photos of the work of the most capable and creative display persons and visual merchandisers from around the world.
Examples come from department and specialty stores as well as famous brand name and designer shops and boutiques, and offer a wide spectrum of window design solutions that can be easily and inexpensively adapted for almost any store window.
