With over 300 full-colour photographs, this book showcases the very best in store visual merchandising, demonstrating how the creative use of design, architecture, lighting, fixturing, and merchandise presentation and display can turn selling space into sales.
The book illustrates how store design, visual merchandising and display have become closely inter-related. Additionally it keeps you abreast of the latest trends in new materials, fixturing, lighting, interior design, store layout, props and signage.
Learn why the store itself is the most influential salesperson...it's the store's design and displays that showcase the merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression. 'Store Presentation & Design' is a treasure trove of ideas that you will refer to time and again for ideas and inspiration.
