Store Of Fashion

The similarity and uniformity of products and services today fails to meet the personalised demands of the customers. Store of Fashion discusses how customers gain a sense of the store's individual character during their transaction. Popular stores not only sell their own products but also exhibit a strong and unique brand culture. Therefore stores are the critical connection point between brands and customers. This publication guides the reader through the development of store fashion. It models the latest interior design trends, and illustrates a number of examples. Projects are classified into categories: clothes, shoes, glasses, food, etc. Professional designers discuss the highlights and share their opinion on contemporary store design, making this book a useful reference work for aspiring designers, and an inspiration for practicing ones.