The inspiring, life-changing bestseller updated for its 15th anniversary with a new
foreword.
In 2009, Simon Sinek started a movement to help people become more inspired at
work, and in turn inspire their colleagues and customers. Since then, millions have been
touched by the power of his ideas, including more than 65 million who've watched his
TED Talk based on Start With Why-the fifth most popular TED video of all time.
Sinek starts with a fundamental question- Why are some people and organisations
more innovative, more influential, and more profitable than others? Why do some
command greater loyalty from customers and employees alike? Even among the
successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in
common, but they all started with WHY. They realized that people won't truly buy into a
product, service, movement, or idea until they understand the WHY behind it.
Start With Why shows that the leaders who've had the greatest influence in the world all
think, act, and communicate the same way- and it's the opposite of what everyone
else does. Sinek calls this powerful idea The Golden Circle, and it provides a
framework upon which organisations can be built, movements can be led, and people
can be inspired. And it all starts with WHY.
With a new foreword, and small updates throughout - like the importance of holding
onto our WHY in a social media obsessed world, and Sinek's thoughts on the state of
Apple's current WHY - this 15th anniversary edition celebrates the simple but
transformative idea that leads people to inspire greatness .
