Lisa Messenger has owned her own businesses for 20 years. This definitive guide to starting your business and successfully scaling it, comes from years of personal experience, mishaps and learnings. Incorporating much of Lisa?s real life experience running multiple companies across multiple geographic locations and verticals ? all started by her from scratch, as well as a number of case studies from successful business owners and leaders the world over, this book is designed to be the ultimate entrepreneurs toolkit. It is packed full of theory that you can action and implement straight away in an easy to digest format (if you?re anything like Lisa you don?t want to be bogged down in reams of words but want to get straight to it). The book steps you through everything you need to know to set you up for success and avoid some of the pitfalls along the way.