You've got a business idea - Now make it happen!
This book tells you how to get your business idea off the ground. Toney Fitzgerald gives both practical information and the inspiration needed to get you started.
Peppered with case studies, the book is full of accumulated wisdom, knowledge and experience. It is not just a conventional step-by-step prescription for setting up a business but also a guide to how to become a successful entrepreneur.
Constantly challenging, the book start with getting you to look at your strengths and vulnerabilities, your aims, your definition of achievement. It exhorts you to constantly learn and to do your homework.
It then goes on to the actual start-up stage, covering:
- Developing an extensive business plan
- A clear marketing strategy
- A rigorous financial plan that is realistic
- Being aware of the legal aspects of your company
- Recruiting the right staff
- Having an exit plan for when the times comes
- And much more
Once your business is established, the book discusses the challenges that you might face as the business expands - listing on the stock exchange, takeovers and merges, raising capital and selling your business and what to do if you get into difficulties.
