Dimensions
162 x 238 x 35mm
The classic guide to running a retail store -- now with free downloadable, customisable forms.
The updated third edition of 'Specialty Shop Retailing' offers comprehensive guidance on how to start an independent retail store and covers topics such as how to get started, inventory management, hiring and motivating employees, promotions and advertising, and customer service.
This practical, hands-on guide also provides real-life examples from dozens of successful retailers, and includes an extensive glossary and resource guide. Revised and expanded, the new edition features added coverage on topics of interest to both new and experienced retailers such as selling online, e-mail marketing, customer rewards programs, competing with Wal-Mart, and ways to increase sales and profitability.
In addition, downloadable forms help readers easily create their own purchase orders, job applications, perpetual inventories, customer request cards, and other essential forms for running a store. This comprehensive, practical guide is packed with all the tools and information small retailers need.
