To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet. AUTHOR: Wim Vermeulen is director of strategy and sustainability at the advertising agency Bubka. He is also a lecturer at Solvay Business School and an international keynote speaker. SELLING POINTS: . Explores the challenges and opportunities for companies that want to contribute to the sustainability of the planet . Offers practical communication models and inspiring case studies
