A highly controversial, behind-the-scenes examination of marketing and how it has changed society and the world.
How do brands profit from war? When did brands endorse rascism? How do terrorists use the Web to recruit extremists? Who really controls the world's greatest sports? How does business profit from 'green' consumers? Where does the line between propaganda and marketing stop? You are about to discover that everything you ever suspected about spin doctors, corporations and politicians is in fact true! This controversial book is the missing volume in every business library and consumer's home. As a social documentary, it reveals the fascinating untold stories behind the world's most powerful social, commercial, religious and political branded organisations that have shaped the world. Decade-by-decade, Jonathan Gabay reveals the pyschological, cultural and business strategies used to make people crave goods, services and causes - to the extent of selling their very souls.
* Marketing has been one of the dominant forces in business over the last century and has touched virtually everyone.
* Thoroughly researched and sharply told, this is a compelling book about the dark side of marketing.
* Includes untold and extraordinary stories of how marketing has been used to further the goals of various organisations.
Jonathan Gabay the founder of the consultancy firm Brand Forensics and is a much sought-after speaker and TV commentator (ITV and Sky). He teaches at the Chartered Institue of Marketing and has written several successful books about marketing.
