Dimensions
160 x 229 x 20mm
How marketers can capitalize on the explosion in social media by getting to know their customers more intimately than ever before!
* Twitter, Facebook, YouTube, LinkedIn and beyond: powerful new social marketing solutions for companies of every size, in every industry.
* Deeper, more useful coverage of social media strategy than any other book: a complete reference, tutorial, and hands-on action guide, all in one
* By Li Evans, one of the worldwide Social Marketing Optimization (SMO) community's leading voices.
For marketers, social media marketing and optimization offer immense new opportunities. Using these breakthrough techniques, companies can deepen relationships with their best customers, and extend their reach as never before. In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in your company. Author Li Evans is one of the few individuals with more than a decade of experience in search and social marketing; she currently hosts the popular Search Marketing Gurus blog. In this book, she drills down into the fine points of establishing the right social media strategy for any company - and making it work. Marketers will discover proven techniques for setting social media marketing goals; understanding their audiences; entering the conversation; managing 'negativity' and legal concerns; listening to what online communities are saying; building trust and readership; recognizing what's working and what isn't; protecting the consistency of branding and messaging; integrating social media into broader online and search marketing initiatives; and much more.
