Social Marketing by Gerard Hastings


ISBN
9781032059679
Published
Binding
Paperback
Pages
374
Dimensions
174 x 246mm

* The 4th edition features new and updated case studies, and addresses new topics such as climate change, inequality and diversity, poverty, and the COVID-19 pandemic.
* New pedagogical features include discussion questions at the end of chapters and case studies.
* The 4th edition has been restructured to increase user-friendliness.
* Supplemented by online resources, including chapter-by-chapter lecture slides and videos to support instructors.
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