Dimensions
156 x 234 x 13mm
'Smoke And Mirrors' takes a comprehensive and entertaining look at how charts, graphs and diagrams can be used to massage a message in business, research or government without fibbing outright.
Using real examples from British and American newspapers, magazines, broadcasters and government ministries, it describes, explains and evaluates 57 different techniques of presenting information in a way that supports your angle. Each technique is given a PDQ (potential deceit quotient) as well as an STD (sore thumb discount).
Droll and informative, 'Smoke And Mirrors' is a perfect companion for:
- anyone who produces charts and graphs at work
- anyone who has them thrust upon them
- anyone wanting to read between the lines
The company report may never look the same again...
