Part of the 'Smart' series.
'Smart Things to Know About Brands and Branding' is full of quick tips from the frontline of the business world. the concept of branding currently dominates the business agenda, and aspiring executives will jump at the chance to reap the benefits of the experience and insights of author and branding guru Mariotti. This book provides an introduction to the basics of brands and branding, and includes useful sections on smart things to say; great answers to tough questions; and people to quote.
