The Hands-On Guide for Your Small Business.
Tips, techniques and strategies to help you promote and advertise your products and services.
Get 'marketing smart'. It's not just how well you run your business, but also how you promote it that counts. The best ways to make the most of your marketing dollars are often simple ideas that are quick and easy to implement, and there are lots of options available to you.
In 'Smart Marketing' Linda Echentille explains the basics of marketing, in terms that everyone can understand. She combines what she has learned in over 15 years of running businesses and her own marketing consultancy with practical, cost effective tips that you can apply to your own small business.
Linda guides you through all the issues in building a successful business including:
- How to research your customers
- How to create advertising copy
- Increasing the effectiveness of your advertising
- How to write a successful press release
- How to prepare a marketing plan
- How to achieve results without spending a fortune
- Tips, techniques and strategies you can apply to your own business
- Real life case studies
- Keeping your business competitive in the marketplace
Need to know the best way to promote and advertise your products and services to achieve results? 'Smart Marketing' is a must-read book for anyone who is serious about succeeding in business.
