How to Harness the Power of Technology to Put Your Small Business in the Black.
This book is a solutions-oriented business book focused on the small business (1 - 49 employees) market. With an emphasis on providing the tools for success, this volume provides the essential knowledge and software tools needed to plan and execute direct marketing and manage customers.
While the book uses Microsoft technologies as illustrative examples (including Microsoft Office Small Business Tools, part of the MS Office 2000 Suite), it is not a software-features book. Rather, it is a book that shows how an effective use of technology and good understanding of direct marketing and customer management principles can help a small business to grow.
