Focused on the unique concerns and needs of the small business, this book explains how to use Microsoft's electronic commerce (e-commerce) technologies to compete in the digital marketplace. It's filled with practical information and advice to help the small-business owner or e-commerce manager navigate what can be a complex terrain of technical options and business considerations. You get the solutions-oriented sourcebook you need to develop your online business strategy, navigate legal and technological issues, create a customer-friendly e-commerce site, and successfully promote and deliver their products or services over the Internet.
