Slow Business is a revolutionary new book that explains how to achieve a more patient approach to life and work. A welcome alternative to the 'get rich quick' mentality, the book draws on the principles and practices of the global Slow Movement, which begun in the USA and now has 80,000 official members.This method of doing business adopts values of diversity over homogeneity and skill over mindlessness to improve businesses' performance and gain and sustain a competitive advantage. Lessons learnt from the emerging global Slow Movement can give businesses the new competitive advantage. A highly popular subject in the USA, the Slow Movement is a fast- emerging new trend in the UK, lead by the well- established slow food movement. This is the first book of its kind to direct the principles of the Slow Movement at business. With case studies from Google and Oprah Winfry, it shows how 'going slow' does not mean slow going. The foreword is by founder of the Slow Movement, and author of the bestselling Slow Food Nation, Carlo Petrini.
