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Shopper Marketing: How to Influence Consumer Decision-Making at the Point of Purchase

Shopper Marketing: How to Influence Consumer Decision-Making at the Point of Purchase by Markus Stahlberg & Ville Maila


Authors
Markus Stahlberg &
Ville Maila
ISBN
9780749457020
Published
Released
01 / 02 / 2010
Binding
Hardcover
Pages
256
Dimensions
162 x 240 x 20mm

This book explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers, at the point of purchase.
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RRP: $79.95
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