From underground trendsetters to superstores with everything under the sun, the personal philosophies of modern shops and boutiques have brought forth a new approach to brand identity design, assuming urban cultural roles that would have been unimaginable in other times ? from simple retail space to a new kind of temple. This change has triggered exciting new concepts in both interior and graphic design. Shops can now flaunt collectible shopping bags, eco-friendly business cards and artsy indoor installations? or they can target the shopping elite with exclusive designer invites and sumptuous interiors.
