Shoot! broke new ground as a football magazine when it first hit the shelves in August 1969. It was written for the younger fan, but mixed serious issues with lighter items. Liberally sprinkled with action photographs, some in full colour, it brought football to life and was bought every week by tens of thousands of fans eager to see their heroes in all their glory.
For the more seasoned football supporter, Shoot! The Premier League will bring back fond memories of a time when coiffure came with curtains, football shirts were seriously capacious and Gazza managed to single-handedly resurrect the game by bursting into tears. They'll recall the days when Robbie Fowler favoured a pugnacious nose plaster, David Ginola was supremely confident he was 'worth it' and Football Italia graced our TV screens. Ah, what a time it was to be alive! And for post-millennials, this will be a history lesson, proof positive that their dad's heroes really did exist - and weren't half bad either.
Shoot! has seen numerous rivals come and go. Haircuts and fashion styles have changed, players have become more pampered and otherworldly but football remains 11 vs 11 (until the cards come flying out) and it is still the greatest sport in the world.