Jam are a design collective with a very individual take on their consumer environment. Their projects include a recent collaboration with Sony, in which they explored the virtues of the flat screen TV by making it into a coffee table. This sense of humour in their re-interpretations creates a dynamic relationship between large corporation and designer in the creation of a ?brand identity' through the generation of recognisable, if unusual products. Since Jam's formation in 1996 they have won international recognition for their quirky take on everyday objects, with their work being exhibited in the Guggenheim, New York and at 100% Design in London. 60 b/w illustrations
