Reinventing Sales Through Collaboration, Respect, and Serving.
This book introduces Morgen's innovative "Buying Facilitation" approach, the refreshing new sales paradigm grounded in spiritual values such as mutual respect, collaboration, trust, honor and service. Buyer-focused and solution-based, Buying Facilitation helps sales people save time and energy by determining appropriate buyers quickly and eliminating lengthy sales cycles. The seller takes responsibility for supporting the buyer in discovering the best solution to his or her problem. The overriding goal is to provide a service not to make a sale and this revolutionary method really works. In-depth examples and practical exercises are used to illustrate this effective model that sustains the integrity of both seller and buyer.
