Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future
We all have a natural tendency to focus on what we don't want to happen, rather than on what we do want to
happen., All this time and energy spent on worrying about avoiding pain and loss dominates far too many organizations, suppressing employee engagement and crippling growth. To escape this workplace culture-killer
companies need their employees to look forward and focus intentionally on what they do want to happen. In Seeing
Red Cars, expert trainer and speaker Laura Goodrich draws an enduring metaphor to show managers and their employees how to make the shift. It's a well-known truism that if you buy a red car, you suddenly start noticing red carseverywhere. By extension, if we make a consciousdecision to focus on positive desired outcomes at work
(and commit to a plan of conscious practice), we experience dramatically positive effects. The transition
to affirmative thinking begins one person at a time and then grows, spreading virally through local teams and
eventually the entire organization. Once a critical mass of employees has made this change, the Seeing Red Cars
mentality becomes a part of the organization's core engine, driving growth, innovation, and bottom-line results.
