Pay-per-click (PPC) advertising is arguably the fastest growing segment of all advertising and paves the way for search engine placement, known by site owners and marketers as search-engine optimization (SEO)
As the only SEO title designed with the visual learner in mind, this book enables readers to get a better understanding of how to develop an SEO strategy in order to increase online visibility
Covers search engine marketing principles such as keyword generation, on-site optimization, content creation, off-site optimization, internal linking, URL structure, and more
