The SEO Bible is designed to be the only SEO resource that an IT manager or business owner will need to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Additionally, sidebars will provide additional information and point readers to additional resources that will help them better understand aspects of SEO.
Interviews with 10-15 executives from top search companies will help readers to understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo! and explain some of the most commonly available SEO tools and software applications.
It seems that search is one of the most important online marketing efforts that any organization can make. The SEO Bible will help organizations and business in the small to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information on how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign.
