Search Engine Advertising: Buying Your Way to the Top to Increase Sales 2E

Search Engine Advertising: Buying Your Way to the Top to Increase Sales 2E by Kevin Lee & Catherine Seda


ISBN
9780321495990
Published
Released
02 / 02 / 2009
Binding
Paperback
Pages
288
Dimensions
181 x 228 x 15mm

Updated guide to creating an effective search engine advertising strategy!

Discover how to effectively buy a top position on major search engines, avoid common pitfalls like poor-performing ad copy, and evaluate and correct low visitor to- buyer conversions.
Author breaks down sophisticated topics and communicates them in a way that anyone can grasp what has to happen to make a website succeed.
Complete coverage of Google, From Adwords to Analytics.
44.95


This product is unable to be ordered online. Please check in-store availability.
Search Engine Advertising: Buying Your Way to the Top to Increase Sales 2E is Out of Print

You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.