Search Engine Advertising: Buying Your Way to the Top to Increase Sales 2E

Search Engine Advertising: Buying Your Way to the Top to Increase Sales 2E by Kevin Lee & Catherine Seda


ISBN
9780321495990
Published
Released
02 / 02 / 2009
Binding
Paperback
Pages
288
Dimensions
181 x 228 x 15mm

Updated guide to creating an effective search engine advertising strategy!

Discover how to effectively buy a top position on major search engines, avoid common pitfalls like poor-performing ad copy, and evaluate and correct low visitor to- buyer conversions.
Author breaks down sophisticated topics and communicates them in a way that anyone can grasp what has to happen to make a website succeed.
Complete coverage of Google, From Adwords to Analytics.
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RRP: $44.95
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