Dimensions
153 x 227 x 21mm
This book is an evolution of Anders' previous book asquo;Digilogueosquo;. In many ways esquo;Seamlessesquo; is the on-the-ground reflective extension of dsquo;Digilogueosquo;, looking at what has happened in the world and specifically in Georg Sorman, since Anders moved back to implement the thinking in esquo;Digiloguehsquo; in December 2013. This book will reveal the trials and tribulations of omnichannel marketing, change leadership, family business, and why now is the time to implement seamless technologies in your business, such as the fact that technology has vastly improved and enabled highly integrative approaches to communications across the digital and analogue worlds, thus enabling seamless transitions between both (in a way that wasnisquo;t possible in 2013).
The future doesnrsquo;t unfold seamlessly. In fact, the future is often a disruptive slap in the face. Seamless is the key to a successful business future. As customers, we are sick and tired of friction, inconvenience, arrogance, and the grating seams we experience continuously in our dealings with brands. Seamlessness is the highest level of customer intimacy we can achieve, and it is the key to customer loyalty. Communication channels keep proliferating. We must find a way to be integrative instead of additive when we approach our holistic communications. You must design customer journeys which are perceived as seamless and empathic. Change can be seamless. It can be evolutionary, rather than revolutionary. We want to move forward. But scar tissue and seams are preventing us from moving as seamlessly as we might desire. How do we weave the disparate channels and parts of our brand together into a seamless whole? Can we make change seem less frictive? The future is the promised land for the curious, the agile, and the open minded. It is also the dreaded purgatory for the slow, the lazy and the ignorant.
