"There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the personal reputation of its directors." --George Miles, Member of the Board, AIG, EQT, Harley Davidson, HFF, and Wesco.
A company that takes a hit to its reputation--BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal--enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value.
If your job, bonus, options, salary, or investments depend on the stock price of a public company--or on the sales, profitability, or value of a private company--you need to read this book to understand the concrete steps you can take to improve your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends.
Using dozens of case studies, Reputation, Stock Price, and You:
* Explains how stakeholders, and their expectations, both shape and are shaped by a company's reputation
* Describes how reputations for ethics, innovation, governance, quality, safety, sustainability, and security are created and lost
* Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value
* Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics The majority of directors at U.S. public companies now count reputation as their firm's #1 concern, and with good reason.
A firm with a superior reputation gains many benefits: Customers are more willing to pay higher prices, vendors and employees offer better terms for their services, creditors and equity investors offer better terms for capital, and regulators tend to be more forgiving. This book shows how to achieve and sustain a stellar reputation and how to convert it into its tangible form: reputational value.
