Relevance: Making Stuff that Matters

Relevance: Making Stuff that Matters by Tim Manners


ISBN
9781591842200
Published
Released
01 / 01 / 2009
Binding
Paperback
Pages
224
Dimensions
127 x 158mm

Branding expert Manners says that marketers should give up the flashy practices of the last 50 years and instead focus on being more relevant-by showing customers how they can help solve their problems and improve customers' lives.
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