A business fable, 'The Referral Of A Lifetime' outlines and teaches a philosophy and step-by-step system that promises the ability to generate consistent referrals and retain existing business. The underlying philosophy outlined is referred to as "putting the relationship first", also known as the golden rule: do unto others as you would have them do unto you. The system is a consistent communication strategy, both written and spoken, giving readers the ability to build deeper relationships that will ultimately produce more business, more referrals and a better competitive edge.
