A Manifesto For Business Revolution
Michael Hammer and James Champy's pioneering book on the most important topic in business circles today has been in the best-seller charts since its first publication in 1993. Reengineering is about the radical redesign of a company's processes, organisation and culture, offering a brand new vision of how companies should be organised and managed if they are to succeed - even survive - in the 1990s and beyond. Business reengineering isn't about fixing things - it's about starting again, about reinventing the corporation from top to bottom.
For businesses to survive in an ever changing world, they must completely rethink how and why they do what they do. Hammer and Champy show how some of the world's leading corporations use the principles of reengineering to save hundreds of millions of dollars a year, to achieve unprecedented levels of customer satisfaction, and to speed up and make more flexible all aspects of their operations. The old rules have changed. The key to reengineering is abandoning the most basic notions on which the modern organisation is founded.
'Reengineering the Corporation' is the authoritative guide to creating a new kind of company for the new world of business. It is indeed a manifesto for business revolution.
