Changing the Rules for Pivotal Times.
In football the Red Zone is the last twenty metres on the way to the try line - a 'make it or break it' time for a team. In business Red Zones are the critical times when companies face opportunities for great gain or great loss. To navigate through such Red Zones as strategy changes, mergers or e-implementations, companies must shift to a new way of managing.
This book outlines the guiding principles for navigating your company successfully through the Red Zone, including simple perspectives for understanding Red Zones and straightforward, practical game plans for achieving success on the other side.
