This book helps HR professionals, managers and small business owners determine how the job opportunities and compensation packages they offer stack up to the competition. It gives extensive advice on how companies can better 'sell' their image via print, ad placements, online job boards, Web sites, trade publications, industry shows, etc.
The book breaks down advanced recruiting tactics such as industry networking, employee incentives for referrals, snaring graduates at job fairs, and unusual sources for star recruits. It provides strategies on how to reel in hot prospects - the best way to screen resumes, interview and make offers to get the top candidate.
