Voluntary associations are an important feature of contemporary life. They cater for a wide range of interests - business, charitable, civic, migrant, political, professional, religious, rural, social and sporting. They vary in size from a handful of members to over a million. However, they all have a number of common needs - to communicate effectively with their existing membership, to attract new members and to promote a good image in the community.
New technology in recent years has changed the nature of organisational communications. The growth of desktop publishing has made it much easier for non-profit organisations to produce quality newsletters. At the same time the rapid growth of the Internet has opened up a new world of communication ideal for the needs of organisations of every type. However, in both cases, access to technology does not guarantee success - valuable time, effort and money will be wasted without the right editorial content and effective presentation.
Along with sound instruction on public relations and handling the media, this comprehensive book is packed with advice on creating newsletters and web sites that get results. Topical and written in non-technical language, it contains many useful checklists and a comprehensive index.
