The market includes academic institutions, government organizations, private sector firms, citizens at large, and anyone interested in the workings of government and the professional and civic responsibilities involved. While aimed also at professional planners, the book is clearly not exclusive to planners since it touches on the wider range of professions and administrative fields.

While aimed primarily at a U.S. audience, many of the observations and lessons offered in the book will have universal appeal. Enhancing management skills in public and private organizations is a goal that is relevant in many nations worldwide.