Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign that directs readers to the right King title for them.

'Turn off the television - in fact, why don't you turn off all the lights except for the one over your favourite chair - and we'll talk about vampires here in the dim. I think I can make you believe in them.'
Stephen King, from the Introduction.

'Salem's Lot is a small New England town with the usual quota of gossips, drinkers, weirdos and respectable folk. Of course there are tales of strange happenings - but not more than in any other town its size.
Ben Mears, a moderately successful writer, returns to the Lot to write a novel based on his early years, and to exorcise the terrors that have haunted him since childhood. The event he witnessed in the house now rented by a new resident. A newcomer with a strange allure. A man who causes Ben some unease as things start to happen: a child disappears, a dog is brutally killed - nothing unusual, except the list starts to grow.
Soon surprise will turn to bewilderment, bewilderment to confusion and finally to terror . . .