In a market flooded with iPhones, iPods, Palm Pilots, eReaders, Kindles, and an endless aray of cell phones, cameras and personal computers, product designers are faced with the increasingly difficult challenge of designing merchandise that is not only functional and easy to use, but attractive and eye-catching and personalized for the taste and style of individual consumers.
Finally in an easy-to-read and navigate book form, PRODUCT DESIGN NOW 2: RENDERINGS explains and simplifies this process! By showcasing the best products designed in recent years--with a special focus on electronics and digital devices--the product design process is explored step-by-step. This book shows all of the creative work that goes into the art of product design today, from sketches and handmade drawings to diagrams, computer renderings and high-tech digital imaging, allowing readers a detailed look into the development of a product from its conception to the assembly line to store and window displays and product showcases.
With beautiful illustrations and photgraphs of innovative and cutting edge product designs and final products, this book is a perfect resource for students, professional designers and consumers, and the most thorough and up-to-date of its kind available.
