Power Prose: Writing Skills For The Media Age

Good writing is writing that people want to keep reading. We are all familiar with the effects of good writing: we pick up a book or a newspaper article, we read the first sentence, and before we know it we have finished the page. Something in the wording of the first line of a block of text has drawn us in. We read the whole block. And the next. Writing that can do this is writing that has power.

'Power Prose' is a book for those who want to write, and for those who want their writing to be more powerful than it is. No matter what the scenario, this book will help you to write, and help to give your writing an edge.

Because our world now constructs all aspects of itself out of an ever-changing matrix of media forms and pathways, we are truly living in a "media age", where each piece of text has to compete with the proliferation of other texts, as well as with a dizzying array of other media forms and messages.

Writing in the twenty-first century has to be more powerful because it has to work harder for its audience's attention than writing has done at any other time in the history of reading and writing.

'Power Prose' will give you information, techniques, and exercises that will help you develop your writing, make it more reader-friendly, capture your target market - and keep it.