Power and Persuasion in Media and Advertising

Power and Persuasion in Media and Advertising by Brophy, Down Susan


Authors
Brophy, Down Susan
ISBN
9780778745488
Published
Released
01 / 08 / 2018
Binding
Paperback
Pages
48
Dimensions
180 x 230mm

How susceptible are you to tactics of subtle encouragement or even outright manipulation? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
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