From the author of 'Tongue Fu!' comes a unique and inspiring guide to jumpstart creativity and make ideas POP! A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the 'POP!' process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.
Sam Horn illustrates the 'POP!' process with such topics as:
- Idea Chemistry: The nine components that cause ideas to break out
- Muse It or Lose It: Write down ideas as they come
- Contra-Band: The power of saying something that flies in the face of current wisdom
- The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello
- The Eureka Moment: Why people love to discover the Next New Thing
