Graphic design increasingly emphasises a user-oriented approach that is based around communication and interaction between users and the work itself. Interactive graphics can be found in books, brochures, posters, packaging, and albums. 'Playful Graphics' presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, 'Playful Graphics' demonstrates how this exciting area of design can influence user experiences and bring fun to life. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualisation and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. Colour illustrations
