Pitch Perfect: How to Say the Right Thing, the First Time, Every Time

During the pivotal moments of our lives, our results are often determined not by what we do, but instead by what we say. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or suffering a demotion.

During these moments, it’s important to be Pitch Perfect-to use precisely the right tone to convey the right message to the right person at the right time. Such Pitch Perfect moments serve as crucial junctures in our personal and professional journeys. Here, renowned media coach Bill McGowan shows you how to craft just the right message.

Along the way, McGowan will lay out his principles of persuasion, including:
• The Scorsese Principle: Hold attention with visual images that show your story. Direct the film that plays in your listener’s mind.
• The Pasta Sauce Principle : Cure boredom by boiling down your message, making it as rich and brief as possible.
• The Seamless Stitch Principle: Make your point by transitioning so that your audience doesn’t even notice that you just changed the topic.

You’ll learn how to overcome all of these communication pitfalls. The Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language-both verbal and nonverbal-can make you seem confident, persuasive, and certain. It can stir people to listen closely to your every word and remember you long after you’ve left the room.