When persuading for results, you will need to persuade individuals and to persuade groups. For most high-stakes persuasion, you must persuade a group - a group with diverse people, with diverse interests and with diverse opinions - this book will make you more effective at persuading groups.
If challenged, most people could list elements of a good presentation. They would mention the need to make presentations interesting, brief, informative and pertinent. Some people might also mention the value of good visuals and relevant examples.
If the elements of a good presentation are so obvious, why do most people panic when faced with a critical presentation? There are two reasons, common knowledge is not neccessarily common practice. Second, there is a big difference between a good presentation and a persuasive presentation. Unlike a good presentation, a persuasive presentation will not be judged on its format, but on whether after the presenters advice, the audience acted. This book will help you make the leap from good presentations to persuading for results.
