Western Society has recently completed a predictable 40-year shift from an Idealist or 'Me' system of values to a Civic or 'We' way of thinking. These sociological shifts have a profound impact on politics, the economy, advertising, and entertainment. Those who are in step with these shifts succeed. Those who are out-of-step do not. Through the wisdom and insight of Roy H. Williams and Michael Drew, The Pendulum teaches you to navigate complex social patterns to help you achieve the success you desire in your personal and professional lives.
